Copywriter and Content Strategist
Houzz is a community built to connect homeowners and home remodeling professionals. The site boasts
more than 4 million professional photos, over 20 million monthly visitors and a top-rated mobile app.
- Wrote copy throughout the site, including instructional text, error messages, and emails to customers.
- Managed initiatives to grow homeowner and professional user bases and increase conversion rates.
- Defined the Houzz voice, and ensured consistency throughout the site.
- Worked with visual designers on new feature implementation, defined new products, specified
- interaction design and information architecture.
- Wrote marketing copy, including emails and collateral.
Ideabooks
Houzz editorial content comes in the form of an “ideabook,” similar to a blog post. I wrote ideabooks related to the Houzz product, including new feature introductions, tutorials and app updates. Here are a few of my ideabooks.
For Houzz Pros: Learn About the New Affiliation Badge Program
Inside Houzz: More Filters Make Photo Browsing Even Better
Fun Houzz: Houzz Announces 3-D Furniture Printing (April Fools, 2014)
Inside Houzz: Introducing the Latest Houzz App for Android
Web Copy
Additional samples available by request.